Espejo Media identified, vetted, and connected Lone Agave Distribution as the licensed Texas distributor for Región de México — a critical and non-negotiable step under Texas three-tier law. Lone Agave's boutique, agave-focused portfolio and values around craftsmanship and heritage made them the ideal fit. This partnership was the foundational unlock that made every subsequent retail and on-premise placement legally and commercially possible.

With Lone Agave in place as the licensed distributor, Espejo Media helped execute strategic retail partnerships with Spec's and Twin Liquors — two of Texas's most influential spirits retailers with hundreds of combined locations statewide. These placements translated brand visibility directly into consumer access across San Antonio, Austin, and Dallas.

Espejo Media spearheaded the identification and execution of a sponsorship partnership with acclaimed Texas country artist William Beckham and his Las Posadas Tour — a culturally resonant activation that placed Región de México in front of engaged, affluent Texas audiences at live events, connecting the tequila's Mexican heritage with a shared cultural celebration.

We secured and activated Región de México across marquee Texas venues: the Spurs Club at Frost Bank Center (San Antonio), The Headliner Club (Austin), and the Dallas Club (Dallas). Each placement — enabled by the Lone Agave distribution relationship — positioned the brand alongside premium spirits in elite on-premise environments, building trial among high-value consumers.

Working in close collaboration with Maroma, we produced photo and video assets capturing the brand's identity — rooted in Jalisco terroir, artisan craftsmanship, and contemporary premium aesthetics. These assets powered digital storytelling, venue collateral, and partner-facing materials throughout the initiative.